Technique
TRÜF 2011 Holiday Card Design
Every year we send our clients and vendors a holiday gift. One year it was TRÜF tee shirts. Another year it was TRÜF Serum (red wine) with custom… >
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What A TRÜF Logo Exploratory Looks Like
We are sometimes asked why a logo takes so long to create or why it costs what it does. With all the cheap stock logo sources online now, the… >
Experiment: 15 Minutes With Free Clip Art
So, with all the free clip art flying around the interwebs we decided to see what exactly we could do with 15 minutes of free time and 1 free Military Vector… >
Negative Space In Logo Design
We are huge fans of negative space and white space in general. It allows for the mark to “breathe” or to create a “surprise” in the logo itself. It’s… >
Bad Function = Bad Form (and vice versa)
I’ve been pondering the question of why form always seems to lag behind function, particularly as it pertains to the digital world. As a designer I’ve always… >
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