TRÜF Blog

Evolution Fresh. The Freshest Juice Around.

Starbucks purchased Evolution Fresh in late 2011 in preparation for opening Juice Bars across the country that feature “Mixologists” creating tasty… >

Apr 9 : Design, Likes

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Indiegogo Redesign: Before and After

BEFORE: Indiegogo came to us with the task of modernizing their existing brand identity and redesigning their website. They felt their “splash” logo was… >

Apr 5 : Design, Branding

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WHAT THE *@#!?: TILDE

What the *@#!? is an ongoing exploration of the origins and meanings of the symbols we use every day. This post is about The Tilde. We see it above letters,… >

Feb 19 : Design

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What the *@#!?: Asterisk

What the *@#!? is an ongoing exploration of the origins and meanings of the symbols we use everyday. This post is about The Asterisk. We use it in footnotes,… >

Jan 12 : Design

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Swissted: Punk Rock Flyers designed as Swiss Modernist Posters

We’re loving these punk rock posters done up in a swiss modernist style. They’re not just designed for style sake. Each one’s use of color, shape… >

Jan 11 : Design, Inspiration, Likes

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Herb Lubalin on Creation of PBS Logo

We’ve all been there. Working with many rounds of client changes to get a design just right. In this video, Herb Lubalin discusses the process behind the… >

Jan 9 : Design, Branding

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TRÜF 2011 Holiday Card Design

Every year we send our clients and vendors a holiday gift. One year it was TRÜF tee shirts. Another year it was TRÜF Serum (red wine) with custom… >

Jan 2 : Design, Technique

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Unique Repeating Pixel Pattern Backgrounds

Web design has progressed so much that it doesn’t need to be boring or plain anymore. Innovators like Apple and Google are pushing everyone to design clean,… >

Dec 12, 2011 : Design, Resources

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The Occupy George Movement: Money Talks

We’re big supporters of the Occupy Wall Street movement that’s been happening for the past month. This latest faction called Occupy George is clever… >

Oct 18, 2011 : Design, Pop Culture

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Explore Is Ready For Exploring

We are excited to announce the launch of the new Explore website. We’ve been working with a great team all year to create a unique site design around this… >

Oct 11, 2011 : News, Design, Digital

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Clever Brandversation Posters: A Witty Confusion

We’ve seen a bunch of Brands with a Twist posters lately, but this one is our favorite. Stefan Asafti, a romanian designer, switches the logos with the… >

Sep 29, 2011 : Design, Branding

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Tsunami Relief Poster Project

There’s been a lot of help for the victims of the Japan Earthquake & Tsunami disaster through the force of design. There was “Aid Through Design” happening all… >

Apr 10, 2011 : Design, Pop Culture

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Great Museums Wins IMA Award: Best In Class

We are happy to announce that the Great Museums TV website we designed has won an Interactive Media Award: Best in Class, in both the Television and… >

Mar 16, 2011 : News, Design, Digital

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Giving Aid To Japan Through Design on Dribbble

shot by Michael Paulkner shot by Michael Spitz shot by Matthew Gallagher shot by Andrew Knapp shot by TRÜF Creative The Dribbble community is at it… >

Mar 11, 2011 : Design, Pop Culture

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Pantone Chip Cookies. Yum!

Love these Pantone Chip Cookies by Kim Creative Star. First she found the Pantone tins at Blick’s Art Supply and then came up with the idea to bake the… >

Jan 25, 2011 : Design, Likes

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Design