Branding
Indiegogo Rebrand featured in Design Work Life
TRÜF and the brand redesign we did for Indiegogo is featured on Design Work Life today, the popular design blog of Seemless Creative. It’s always great to… >
Indiegogo Redesign: Before and After
BEFORE: Indiegogo came to us with the task of modernizing their existing brand identity and redesigning their website. They felt their “splash” logo was… >
Multicolored logos for a colorful world.
This trend has been going on for the past couple of years now, but lately we’ve been seeing multicolor logos everywhere. Big brands are starting to redesign… >
Herb Lubalin on Creation of PBS Logo
We’ve all been there. Working with many rounds of client changes to get a design just right. In this video, Herb Lubalin discusses the process behind the… >
Clever Brandversation Posters: A Witty Confusion
We’ve seen a bunch of Brands with a Twist posters lately, but this one is our favorite. Stefan Asafti, a romanian designer, switches the logos with the… >
What A TRÜF Logo Exploratory Looks Like
We are sometimes asked why a logo takes so long to create or why it costs what it does. With all the cheap stock logo sources online now, the… >
TRÜF Logo Included In Master Library Vol. 4
The logo we designed for fashion brand Good To Be, Inc. has been selected for publication in Typography & Enclosures, the fourth book in the Master Library… >
Verizon Wireless: Rule The Air Rules.
The new Rule The Air campaign by mcgarrybowen has been out since the summer, but it deserves a better-late-than-never mention. The TV spots… >
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A Successful Brand Refresh: Girl Scouts
Love this rebrand. They left the iconic and beautifully clever mark designed in the 1980s alone (why fix what ain’t broke?) They updated the typeface… >
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The Gatorade Rebrand: A User’s Guide to Understanding It
The rebrand itself is beautiful. Just from a graphic and simplicity in design standpoint. But do people recognize it on the shelves? Will they know which… >
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AT&T Drops The Name From Their World.
AT&T has unveiled their new “Rethink Possible” campaign and brand identity. Following Nike, Target and Apple, they’re dropping the name from the mark. They… >
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Still Fresh After 24 Yrs: NeXT Logo By Rand
Love this vintage log & identity system from 1986. Steve Jobs hired Paul Rand (at the age of 72!) to create the NeXT Corporate Identity for $100,000. He… >
Your Brand Tastes Like…Water.
In the age of analytics, where everything is tracked, measured, followed, friended, tweeted, analyzed and then graphed. Where content is king and design… >
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Will A Brand Refresh Work For McCain?
We just discovered the rebrand for John McCain, who’s running for senate reelection this year in Arizona. (Remember his failed blue & yellow, dated-looking… >
More On The New Funky Bananas
Yesterday we posted about the fun & witty brand refresh for Chiquita Banana. Here’s an interview with designer DJ Neff, courtesy of design:related. We LOVE… >
Five Random Posts:
- Great Museums Wins IMA Award: Best In Class
- Juxtapost 4: Sprinkles
- 3 More Logos Being Published.
- TRÜF Lies Blog Featured On Site Inspire
- Juxtapost 15: Option U Shift U
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